Favre Leuba Swiss Made Watches
Favre Leuba: reviving a legend
Favre Leuba proudly announced its grand revival, celebrating 287 years of unrivalled watchmaking excellence, at the September 2024 Geneva Watch Days in Switzerland.
“Favre Leuba is not just a watch brand; it's a symbol of resilience and innovation for the entire watchmaking industry. We honour our past and our collective heritage while embracing the future, creating watches that embody the pioneering spirit of our founders,” explains Patrik Hoffmann, Chairman of Favre Leuba Switzerland. "The relaunch of Favre Leuba marks an extraordinary transformation. With a team of seasoned experts and an ambitious strategic vision, we are determined to restore this legendary brand to its rightful place in the global watchmaking landscape.”
The vanguard of a new wave
In the new Favre Leuba range, there are three stunning collections that blend heritage with modernity – Chief, Deep Blue, and Sea Sky – entirely re-thought by designers Antoine Tschumi and Laurent Auberson. Combining new designs and movements, this lineup is the first proof of the brand’s profound transformation.
The latest chapter in a long history
From its foundation by master watchmaker Abraham Favre in 1737 to pioneering innovations like the Bivouac and Bathy, Favre Leuba's history is testament to its relentless pursuit of excellence. Each era has seen this brand push boundaries, whether through groundbreaking collaborations with legendary names like Breguet, or by creating stunning timepieces favoured by explorers and adventurers. Now Favre Leuba begins a fresh chapter with three amazing collections, leveraging its legacy to create active yet eminently elegant everyday watches that combine functionality and style for every circumstance.
Favre Leuba in the UK
Veritime Ltd is proud and honoured to have been appointed as the UK official and exclusive sales and distribution point for Favre Leuba. We will immediately be offering Favre Leuba for sale to the general public on our website but will also be looking to appoint a small number of official authorised dealers throughout the United Kingdom and Northern Ireland to carry the brand in all the major cities and regions. The brand already has one of the most illustrious histories throughout the entire industry, and we are extremely proud to help write the next chapter.
Neil Duckworth, CEO of Veritime, explains what makes Favre Leuba so different. “First of all, I think it is the incredible and virtually unrivalled history of the brand, which goes back almost 300 years. Then of course it is the designs of the new collection, which are retro-inspired and instantly recognisable. But thirdly, and most importantly, there is the almost unbelievable value proposition offered by Favre Leuba. The engineering of the cases, the attention to detail on the dials and hands, as well as the use of very high calibre movements – predominantly by La Joux Perret – would lead most people to expect the prices to be at least double what they actually are. These watches truly blend heritage with value and beauty.”